Channel Partner Programme
Grow with Africa's Advanced Manufacturing Platform
Refer leads, resell systems, or distribute at scale. Seven partner tiers designed to match where you are and grow as you build volume.
Three ways to partner with GMA
Tier R
REFER
Earn commission on every lead you convert.
No inventory. No sales targets to stress about. Introduce GMA to farmers, cooperatives, or government buyers and earn 5% on every completed sale.
Best for: Agricultural advisors, consultants, agronomists, development finance practitioners.
Tiers R1–R2
RESELL
Take orders on behalf of GMA and earn commission.
You manage the customer relationship. GMA handles fulfilment, delivery, and warranty. Commission scales from 10% to 15% as you build volume.
Best for: Agricultural retailers, equipment dealers, rural cooperatives, NGO procurement teams.
Tiers T1–T4
DISTRIBUTE
Own your territory. Stock and sell independently.
Buy from GMA at a discount of 10–25% off list price and sell at your own margin. Territory exclusivity available from T2 upwards.
Best for: Equipment distributors, agricultural conglomerates, provincial/regional fleet operators.
Partner tiers at a glance
| Tier | Reward | Volume target | Territory | Inventory | Co-marketing | Demo units | Support |
|---|---|---|---|---|---|---|---|
| REFER | |||||||
| RReferrer | 5% commission | 6 leads / quarter | Non-exclusive | No stock required | — | — | GMA sales team |
| RESELL | |||||||
| R1Reseller | 10% commission | 2 sales / quarter | Non-exclusive zone | No stock required | — | On request | Remote only |
| R2Reseller+ | 15% commission | 5 sales / quarter | Semi-exclusive zone | No stock required | — | Priority access | Remote only |
| DISTRIBUTE | |||||||
| T1Distributor Blue | 10% off list | 2 units / quarter | Non-exclusive zone | Stock required | — | On request | Remote only |
| T2Distributor Silver | 15% off list | 5 units / quarter | Semi-exclusive zone | Stock required | R10k / quarter | Priority access | Remote + 2 visits/yr |
| T3Distributor Gold | 20% off list | 10 units / quarter | Country preferred | Stock required | R25k / quarter | 1 unit provided | Quarterly on-site |
| T4Distributor Platinum | 25% off list | 20 units / quarter | Regional preferred | Stock required | R60k / quarter | 2 units provided | Monthly on-site |
All tiers include access to GMA training resources and marketing collateral. Tier upgrades reviewed quarterly based on volume performance.
Why partner with GMA?
Early-mover advantage
Electric tractor technology is at the beginning of its African adoption curve. Partners who move early secure the territory structures and market relationships that become defensible over time.
Complete product range
The AFT-e1 platform includes 17 compatible implements. Every farm has a configuration. More SKUs means more revenue per customer relationship.
B-BBEE Level 1 supplier
Government, institutional, and development finance clients can procure confidently. GMA's transformation credentials open doors that are closed to import-dependent competitors.
Manufacturer-direct relationship
You deal directly with the manufacturer — no import agent, no middleman margin. GMA controls pricing, inventory, and product roadmap.
Co-marketing support
GMA provides collateral, demo assets, and campaign support to qualifying partners. Demo units available for T1+ distributors.
Growing platform
Phase 1 is the tractor range. Phase 2 is battery manufacturing. Phase 3 is electric mobility. Partners grow with the platform as new product lines launch.
You don't have to start at the top
Start as a Referrer. Build a customer base. Move to Reseller when you're ready to take on more. Add inventory and territory when the volume justifies it. Every step up is based on what you've already proven — not on what you promise.
Tier upgrades are reviewed quarterly. Volume requirements are set at achievable levels for each market and territory type.
Ready to apply?
Send us a brief note about who you are, where you operate, and which partner model fits your business. Our team will respond within 5 business days with next steps.
Questions? Email us at [email protected]